Content marketing course: who is it for and when is it useful?

Subsections of traditional marketing include the so-called
Content Marketing
(content marketing), which involves strategies focused on the creation and dissemination of
valuable content
.

Here then, if the content manager is among the most in-demand emerging professions in the digital industry, you do not need to aspire to that role to enroll in a
content marketing course
: its teachings can come in handy for various professionals, including those who own a brand and intend to curate its communication.

What is

Content Marketing

The Content Marketing is a branch of Digital Marketing with a focus on content that enables the creation of texts capable of attracting users and – potentially – turning them into customers.

Large companies, SMEs, local businesses-all businesses can benefit from content marketing, increasing their sales and acquiring new customers.

Content Marketing Course.

: for whom is it useful?

Content marketing principles can be applied in different areas:

• 
  Social Media Marketing
  : the strategy of Content Marketing must be defined before the social media strategy;
• 
  SEO
  : search engines reward companies that publish consistent, quality content;
• 
  PPC
  : For it to work, Pay-Per-Click Marketing needs to be supported by good content.

I
professionals
working in digital marketing should know the basics of content marketing, such as by starting to take a course in digital content marketing.

Understanding the mechanisms behind content marketing will enable you to:

• Increase your website traffic: Consistent, quality content is the best way to attract traffic to a site. Regularly creating useful content that responds to search queries is well regarded by Google, which will move the site up the search engine results page (SERP);
• increase sales: before making any purchase, customers must realize that they have a problem that needs to be solved (awareness), research their problem and its solutions (consideration), and decide which solution to choose (decision). Content marketing helps solve all these steps.
• 
  increase social media following.
  : The user who reads quality content also wants to follow the brand on social channels;
• improve customer service: How many times does a customer service team have to answer the same questions? Whether it is how to sign up for a new service or how to use a product, an informative blog post can answer these questions;
• 
  strengthen brand identity
  : a brand is more than just a logo. Successful brands are also able to communicate their values. Through content marketing, for example, a cosmetics brand can create content about body positivity and inclusivity: in this way it will also tell its mission and vision.

I

Phyd content marketing courses

Phyd
provides its members with numerous
content marketing courses
, either in Italian or in English.

A
Phyd course
in content marketing helps to understand what content to convey on different web channels, identify target audiences and create editorial strategies through the techniques of
Storytelling
, of
SEO Copywriting
and Persuasive Copywriting. These are all elements, which enable effective communication to be built.